Hello. Long time, no blog I know.  It is been an interesting year of discovery. I can’t believe it has been a year ago since I started my isolated journey.
There is a lot to share and a whole year ahead to do so. Right now I am thinking about the holidays. This season started a little rough for me. My Thanksgiving plans were a bit derailed. Visiting family was delayed. Yet in the “true spirit” of the season the push to spend, spend, spend seemed to start even earlier this year.  How easy is it to get into a cultural trance with the infamous Friday song from Rebecca Black that Kohl’s decided to use in their Black Friday TV commercial. Before you know it you are humming the song, yet are you aware of what you are promoting? Before changing her Facebook page to private, you would have found that Rebecca’s foul mouth is full of racial slang. If you take the time to watch the commercial, you might notice that the Rebecca-like character has no respect for senior citizens and actually steals something from another person’s cart. Really, Kohls? What exactly are you promoting besides poor taste and greed? Not to mention, most stores who choice to promote ridiculous deals have less than FOUR of the items they promote.  10 times as many people leave these stores frustrated creating 5 times as many car accidents on this day and I am sure a lot more unnecessary hurt feeling and arguments between family and loved ones. Aguh…this is not the holiday season I want to celebrate.
The point of this post is every action has an effect that can ripple. This ripple effect can be positive or negative.  Sometimes when you are racing towards the finish line, it is hard to be truly responsible for the outcome of the ripple. My thought is why not give some time at the beginning to consider what is the potential positive impact? And for good measure, take it one step further and try to inspire a positive triple impact.
I tend to think in threes. I need three supporting points to support plans and actions. I suspect if you look back through my posts here you would see the pattern. Right now, I am really inspired by a project I am overseeing called Solar for Charity where a consumer has the opportunity to learn about solar and just for doing so $100 is donate to charity of their choice. The triple impact: Good for environment, consumer, and a worthy cause. My radar perked up when I heard about Subaru’s ”Share the Love” program. They have partnered with 5 charities and are donate $250 on all new purchases through the holidays.  It is not a triple impact homerun yet it could be with more focus on clean tech.  Never the less, it is much better example of businesses choosing to inspire more expansive thoughts of giving as opposed to blatant greed.

What other example of triple impact inspire you? Please share.

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